Vrooom! =Brain Building Moments and Lifelong Learning

Vroom is an initiative of the Bezos Family Foundation, born out of early childhood research that shows that the first five years of life are important to children’s future learning and success. Science tells us in these early years, children’s brains form more than 700 new neural connections per second. While genes make up the brain’s blueprint, positive early experiences with adults create the foundation for lifelong learning. By working with families, scientists, community leaders, and product makers to create Vroom, we’ve brought the sci

ence out of the lab and put it into the hands of those most poised to benefit from it—parents and caregivers. Vroom empowers parents to promote brain development during the time it matters most . Every time we connect with young children, it’s not just their eyes that light up—it’s their brains too.

Our goal is to support parents with affirming, reinforcing messages and tips that inspire positive interactions between parents and children and promote health. Over time and by working with communities, national  systems and other

partners, we aim to create a culture shift where every parent or caregiver of a young child sees themselves as a brain builder. Visit joinvroom.org to learn more about Vroom and download the Daily Vroom app.